Jamie Oliver in Hebden Bridge

Hecklers question the wisdom of using Hebden Bridge to advertise a supermarket chain which puts small shops out of business.

Friday, 23 October 2009

Jamie Oliver

Jamie Oliver comes to Hebden Bridge

Jamie in the Square

A Festive Friday afternoon in the Square

Handling the heckling

Hecklers in the Square ask: "Why Hebden Bridge for a Sainsburys ad?" amid shouts of "Get lost!" and "We love you Jamie but we don't want Sainsburys in our town". Film maker (above right) tries to quieten protester.

The film makers explained they were making similar ads in different towns in the north of England, and hadn't had such a reaction at any other town.

Jamie in the Square

Overheard: "I'm in this. I've driven all around and there's nowhere to park. I've never driven to the country before"

Overheard: "He spoke to me. He called me 'darling'"

Jamie in the Square

Presents under the tree
The tree was pulped at the end of the evening

Just like Sainsburys . . . .

Leaves outside Innovation


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